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9th January 2019 by Liz Wells, TalkingRetail.com
 
Mail Newspapers increases payments for third party inserts.

 

Mail Newspapers has increased payments to home delivery newsagents for third party advertising inserts weighing more than 70g.
 
The increase, across all four weight bandings, took effect on all newspaper titles in the publisher’s stable.

Before Christmas the NFRN asked all national publishers participating in the scheme to look again at the payment rates.

NFRN national president Mike Mitchelson said: “We are pleased that Mail Newspapers has recognised the importance of better rewarding retailers for the extra work involved in handling third party advertising inserts. Coupled with a spate of recent cover price increases that were accompanied by pro rata margins, this is a good start to the year and we hope that other publishers will now follow the Mail’s lead.

 

This article appears courtesy of talkingretail.com and can be read in full by following the link.


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