Product Categories | 09 Cakes/Biscuits

Category Information

  • Food on the Go is where growth is
  • Take home is still important
  • Use your supplier's expertise to grow sales

• Stock best sellers and double face if necessary

• Block top selling brands together as a visible signpost to the fixture

• Block according to consumer habits -snacking, tea time and special occasions are all quite different motivators so make it easy for your shoppers to find what they want

• Give the "eat now" more space as this is the largest sub-category