A balanced snacking offer is vital as 53% of snacking shoppers prefer a savoury to a sweet snack.
Savoury snacks must have the right brands stocked
77% of shoppers won't buy another product to replace a failed purchase
Savoury snacks are impulsive - 90% of shoppers buy the category when they see it...but currently only 13% do see it!
The category is expandable - even if trip size DOUBLES, 70% of shoppers will re purchase just as quickly.